About Fivor Group
Fivor Group is an Estonian holding company managing capital, assets, intellectual property rights and trademarks for all our brands. Our brands include FiveLuxx, Cara Copenhagen, and LuxxCosmetic.
Our Brands
Global Presence
We operate several divisions worldwide, dedicated exclusively to nurturing and scaling our own brands, not external clients.
Fivor Group Holding is a modern commerce house driven by quality, fueled by purpose, and built to scale premium online brands with a global mindset.
Headquartered in Estonia and Denmark, distributing and shipping worldwide, we run a curated portfolio of digital-first brands,- each created to meet specific lifestyle needs with taste, precision, and intent. Our approach is selective and unapologetic.
We're here to build smarter business. That means making conscious choices - from ensuring sustainability and carbon-aware distribution to ethical sourcing and giving back to causes we believe in. Our commitment to environmental responsibility and social impact isn't an afterthought - it's built into how we operate.
We believe luxury today isn't just about price - it's about principle. It's about quality that lasts, service that respects our time, and values that reflect a better future for the next generations. That's the world we're helping shape through every transaction, every parcel, every brand.
Welcome to Fivor Group.
Global. Conscious. Built to raise the bar.
Our Mission
To build and operate exceptional digital commerce brands that combine quality, responsibility, and global reach - offering customers around the world access to the finest products, curated with purpose and delivered with care.
Vision
To redefine modern luxury by setting new standards for quality, sustainability, and customer experience - while driving positive change in every part of our business and to our employees and partners.
Core Values
1. Excellence Without Compromise
Only the best makes it into our business. We never settle on product quality, deliveables, service, or user experience.
2. Global Perspective
We think globally, act responsibly, and serve customers across borders with a sharp eye for local relevance.
3. Sustainable by Design
From sourcing to shipping, we choose materials, partners, and practices that reduce impact and prioritize the planet.
4. Customer Obsessed
Every decision starts with one question: What's best for our customers? We move fast, stay flexible, and always put experience first.
5. Integrity in Action
We believe in doing the right thing, even when no one's watching. Ethics, honesty, and transparency drive how we work and who we work with.
6. Built to Evolve
We're not here to follow. We're here to lead. We stay agile, open to change, and committed to pushing boundaries in digital commerce.
Our Approach
We specialize in building and growing brands that prioritize quality, service, and outstanding customer experience. Our portfolio includes distinct webshops such as Fiveluxx, LuxxCosmetic, and Cara Copenhagen, each designed to serve unique consumer needs while adhering to our core values.
Our Commitment
Despite the differences in our offerings, all our brands share an unwavering commitment to doing things better.
This includes:
Curated Products: We select only the best products that meet our high standards.
Fast and Reliable Fulfillment: Our logistics ensure that your orders arrive promptly and in perfect condition.
Seamless Online Shopping Journey: We continually enhance your online shopping experience for convenience and satisfaction.
Our Philosophy
Our approach to business is straightforward: smart commerce, done right. We believe in combining quality with exceptional service to deliver a shopping experience that exceeds expectations.
Explore our webshops and brands to discover how we manage succesful business while maintaining our commitment to excellence, environmental sustainability and social responsibility.
Our Brands


Five Luxx
Fiveluxx is a premium lifestyle brand offering curated accessories and daily essentials designed for style, performance, and modern living.






Cara Copenhagen
Cara Copenhagen is a jewelry webshop inspired by Scandinavian design, offering a curated selection of premium jewelry, watches, and sunglasses at competitive and equitable prices. Each item is meticulously crafted to embody a clean and modern aesthetic, free from the conventional luxury markup characteristic of traditional Scandinavian luxury.
LuxxCosmetic
LuxxCosmetic offers high-quality authentic beauty products handpicked for their effectiveness, clean formulations, and elevated user experience.
FAQs
What is fivor group?
We are a European holding company managing several brands based in Estonia, with main division in Denmark.
Which brands do you own?
Our portfolio includes Five Luxx, Cara Copenhagen, and Luxx Cosmetic among others.
Do you offer services to other companies?
No, we focus solely on growing and supporting our own brands, not external clients.
Where are your divisions located?
We have several divisions spread across different countries worldwide with our main division based in Denmark.
What is your growth strategy?
We aim to scale our brands through innovation and strategic support.
How can I learn more about your brands?
Visit each brand’s website or contact us directly for detailed information.